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Limitless

Packs growth

Growth surfaces that treat pack as the default path on Limitless. The surfaces are live.

In flight2026Product design

Open the prototype (opens in a new tab)
Limitless packs row on the live growth surface, with three packs and a buy action on each.

Problem

Pack was not the default ticket.

Shipped

Growth surfaces that treat pack as the default path are live. On the market home, packs sit in the path a person already uses, each one a set of positions you can buy in one step. Open a pack and the positions, the holders, and the buy action are on the same screen, on the desk and on the phone.

Live Limitless growth surface. Packs is selected, and a packs row sits on the market home with a buy action on each pack.
Live growth surface

The pack

A pack is the ticket. Share sits on the pack, next to the positions and the people already in it.

A Limitless two-outcome pack on desktop, with the match positions, holders, and a buy panel.
Desktop pack
The same Limitless pack on a phone, with holders and a buy pack action.
Pack on a phone

Studio contribution

Wander & Shape designed the growth surfaces that put pack on the default path, from the row on the market home to the pack itself and the share from it.